I read that Ashton Kutcher and wife Demi Moore's campaign against child sex slavery is a noble cause but is hardly getting the attention that it deserves because they are hardly focused on the core issue.
Their campaign is called 'Real Men Don't Buy Girls'. Their promotion videos make use of celebrities like Sean Penn, Jamie Fox, Drake, Justin Timberlake and others. These celebrity videos aim to spread the message to stop child sex trafficking.
Critics think these are just way too entertaining. They say that the couple are to be blamed themselves because their campaign seems misguided and not structured. Most of the stuff they talk about is not even related to the main issue of child sex and slavery.
The issue with their campaign is with the execution part as per the critics. People feel that serious issues like child sex trafficking won't stop with efforts of Ashton Kutcher in which they joke about the masculinity on men on YouTube videos.
Helen Popkin says that it is just another technique similar to the posting the color of one's bra on Facebook status to wipe out breast cancer. Just that video campaigns cost much more money.
Honestly speaking, I looked at this Sean Penn video and a few others also but I didn't find them that bad. I mean it is a smart way of communicating. Indeed different from the other very serious campaigns but their message is also quite clear itself.
None of the people who indulge in these acts stop their hideous acts just by looking at the celebrity videos. More or less these messages hit the rest of the audience more and they stand up for these causes with more conviction.
I don't think Ashton Kutcher's campaign needs so much of criticism. It is just a bit different from other such campaigns. When will people stop criticizing everybody. Why don't they do something damn boring and serious themselves to promote the cause instead.
