Monday, January 3, 2011

'Tees Maar Khan' has an average run



All eyes were set on the biggest film of the year - 'Tees Maar Khan' - right through it's making and promotion. However, the box office outcome of the film belied all the expectations with the film not quite going the whole distance. Resultantly, after a terrific opening at the box office which did find itself in the record books, 'Tees Maar Khan' couldn't sustain itself and found a rapid decline over the weekdays.

Still, if one looks at the overall performance of 'Tees Maar Khan' in it's first week, it did rake in a little over 50 crores which is good by all standards. However given the scale of release, the way it had opened and the kind of expectations that one had from this biggie, it should have done better, something which even the makers would agree. Unfortunately for them, the second weekend didn't quite bring in any turnaround which means that eventually the film would settle down around the 70 crores mark.

On the other hand 'Toonpur Ka Superrhero' is a box office disaster with no pick up in collections being evidenced even though 'Tees Maar Khan' didn't quite prove to be a major opposition in the second week. On their part the makers have continued to promote the film extensively for second week in succession. However not many were interested to step in theaters and though those select few who did see the movie did have good things to say about it, a major chunk of audience is perhaps waiting for it to arrive on satellite and home video.

As for 'Isi Life Mein', it would have been done itself good by releasing straight on home video and satellite. This one too is a disaster at the box office by neither finding any footfalls to begin with nor any word of mouth to further boost it's collections.