Friday, January 27, 2012

First look at Marni for H&M’s Ad campaign


The model is actually British actress Imogen Poots who appeared in last year’s adaptation of Jane Eyre. So she’s the face of the upcoming Marni for H&M collection, which is due to launch worldwide on March 8.

Imogen is wearing a metallic printed blouse with lace Peter Pan collar. And if anyone cares to know the menswear line is more deliberately subdued than the womenswear.

Moreover, the ads were shot in Marrakech and they are saying that they have a glamorous, bohemian feel to them.