How very embarrassing! :P
Anyhow, questions were raised when Rachel Weisz was seen with perfectly smooth skin in a campaign for L’Oreal’s age-defying beauty products. In fact the image had been digitally enhanced to even out her complexion. Since her skin looked smoother & her complexion looked more even, some people started making noise.
It has been reported that the initial complaints about the ad came from Jo Swinson, a member of the British Parliament who founded the Campaign for Body Confidence. And today, the Advertising Standards Authority (ASA) has announced a ban on the magazine advertisement for L’Oreal’s Revitalift Repair 10. It ruled the image ‘misleadingly exaggerated’ the performance of the product.
But what is surprising is that the ASA thinks L’Oreal (or any beauty company, for that matter) will comply with the request to not use Photoshop. They certainly do not live on this planet. How would ad people manage without airbrushing images? Nobody is that perfect. Yeah customers don’t want to hear lies but we all know that most of the celebrities are not goddess & gods. And we want to see nice things in ads. We want to see misleadingly attractive people. What’s wrong with that? So what if Rachel Weisz looks 20 years younger? She still looks something like herself.
Oh actually I like both Daniel Craig & Rachel Weisz. What a cool couple!
Anyhow, questions were raised when Rachel Weisz was seen with perfectly smooth skin in a campaign for L’Oreal’s age-defying beauty products. In fact the image had been digitally enhanced to even out her complexion. Since her skin looked smoother & her complexion looked more even, some people started making noise.
It has been reported that the initial complaints about the ad came from Jo Swinson, a member of the British Parliament who founded the Campaign for Body Confidence. And today, the Advertising Standards Authority (ASA) has announced a ban on the magazine advertisement for L’Oreal’s Revitalift Repair 10. It ruled the image ‘misleadingly exaggerated’ the performance of the product.
But what is surprising is that the ASA thinks L’Oreal (or any beauty company, for that matter) will comply with the request to not use Photoshop. They certainly do not live on this planet. How would ad people manage without airbrushing images? Nobody is that perfect. Yeah customers don’t want to hear lies but we all know that most of the celebrities are not goddess & gods. And we want to see nice things in ads. We want to see misleadingly attractive people. What’s wrong with that? So what if Rachel Weisz looks 20 years younger? She still looks something like herself.
Oh actually I like both Daniel Craig & Rachel Weisz. What a cool couple!
